The PGA Tour held a teleconference to unveil yet another new THE PLAYERS logo and to announced another presenting sponsor. Some nice Finchemspeak for your files.
One of the most important things about next year's tournament is the telecast. To think that we're going to have later air times, that's important, but we're going to have limited commercial inventory, with only four minutes of commercials an hour.Limited commericial inventory. Is that why we have all of those The Villages ads?
So over the years we have been blessed in the last few years with our relationship with Price Waterhouse Coopers and also with UBS. And today we're delighted to announce that Jeld-Wen, which is the largest manufacturer of reliable doors and windows in the world, will become our third sponsor.Underpin...nice verb choice Tim.
That is particularly important to be able to generate the kind of television presentation that we want to present. It's also important to help underpin all the changes and presentation that will occur with the players going forward.
Jeld-Wen is -- why Jeld-Wen? Not just that we have a relationship with Jeld-Wen that goes back several years, when Jeld-Wen has been sponsoring a major championship on the Champions Tour, the Tradition. The Jeld-Wen Tradition has quickly become a fixture on the Champions Tour.
Is that like one of the nine majors in a row they're currently playing?
But the nature of the people at Jeld-Wen, the executive team at Jeld-Wen are a group of people that believe in the game of golf. They believe in what the game can do for a brand. They have demonstrated in their relationship with the Tradition out in Portland, a commitment to charity as well, a million dollars have been raised for charitable causes in the Portland area. So they are a natural, big company, global brand to align not just with The PLAYERS, but in association with The PLAYERS with Price Waterhouse Coopers and UBS. So that rounds out our charitable mix and gives us the basis where we can move forward and have the security to know that we can accomplish the things we need to accomplish to create a better PLAYERS and bring it to our fans.
So many words, and yet so little actually said.
Ah but here's the best part, the report on course and clubhouse renovations from David Pillsbury.
DAVE PILLSBURY: Well, first, I can assure you that the windows and doors are in fact Jeld-Wen through and through. We are very proud to say that. A great product for a great clubhouse, building a platform really for the next 25 years.
And you wonder why I'm cynical?