Falling Back On Marketing

Peter Bart, writing in the New York Times about Hollywood's struggle to make decent films:

Today’s studios, however, are peopled by marketing gurus and Harvard M.B.A.’s. They are keenly aware that the ground is shifting under them, as it did 30 years ago. Their young audience is distracted by video games and the Internet. The huge DVD business has hit the wall.

Their basic response, however, is to fall back on marketing, to tell the public what it wants...

Sound familiar?

Instead of wondering if ratings are declining because golf's "product" is less interesting to watch, the Commissioners fall back on marketing to enhance the product. The influence of setup and architecture or the role of technology plays? Not on their radar screens.