From a story on Deutsche Bank extending it's deal with the Tour:
"The FedExCup and new playoff system on the PGA TOUR truly usher in an exciting new era in golf, and establish a new measurement of success on the PGA TOUR," TOUR Commissioner Tim Finchem said. "Moreover, the PGA TOUR Playoffs for the FedExCup will bring the same pressure and compelling drama to the PGA TOUR that other sports have had for many years."
The PGA Tour Playoffs for the FedEx Cup. Just leveraging the equity of the brands. I'm sure they'll use version on SportsCenter.