Tiger Woods' victory at the PGA Championship helped the TV ratings increase 22 percent from last year.That's quite a contrast to the U.S. Open, which saw its worst ratings in 12 years. The USGA will blame Tiger, but the buzz at Medinah brought on by birdies had to help too.
CBS' final-round coverage Sunday drew an average overnight household rating of 7.2 with a 16 share. That's up from last year's 5.9 rating with a 13 share for Phil Mickelson's victory. This year's rating was the highest for the final round since 2002, when Rich Beem's one-shot victory over Woods earned an 8.0 with a 17 share.
I really disliked the Butler Cabin ceremony at Augusta. I always felt that the best thing to do would be to go right to the public presentation of the green jacket, with emotions still at a fever pitch and all the people and a national TV audience there to see it. To go inside the flower-infested catacombs of the Butler Cabin and watch the club chairmen perform the ceremony they were helpless — really let the air out of the balloon. One year Hord Hardin asked Bernhard Langer how he pronounced his name. Another year he asked Seve how tall he was. I would watch this with my face in my hands, but the club wouldn't have it any other way. Oh, well. FRANK CHIRKINIAN