Tiger and The Commish

Well the new year is off to a roaring start, as my NSA sources picked up this Monday night IM exchange between what appears to be Commissioner Tim Finchem and Tiger Woods, chatting on the eve of golf's new era commencing this Thursday at Kapalua.  

twfPGATOUR©: Tiger, is that you?

TWPrivacy:  who is this?

twfPGATOUR©: Commissioner Timothy B. Finchem

twfPGATOUR©: Tiger, you there?

TWPrivacy: how did you get this IM address?

twfPGATOUR©: Oh, uh, uh through Mark Steinberg.

TWPrivacy: sure you did. sup?

twfPGATOUR©: Just wanted to say hi from Kapalua where it's lovely. Thought I saw your preferred Citation X next to our Falcons but I guess it was just wishful thinking.

TWPrivacy: yep, spending time with my family in the mountains.

twfPGATOUR©: Well, wish you were here at Kap to see how the Ritz Carlton people have leveraged their brand. Inspiring how they have vertically and horizontally integrated their platforms to elevate the resort experience.

TWPrivacy: that's great tim

twfPGATOUR©: Anyway, I also wanted to congratulate you on the new project in Dubai.

TWPrivacy: thanks

twfPGATOUR©: Maybe you could talk the Sheiks into adding a First Tee facility with the project?

TWPrivacy: uh, i don't think there are many kids over there in need.

twfPGATOUR©: Yes, point taken.

twfPGATOUR©: You still there?

twfPGATOUR©: Hello?

TWPrivacy: yeah, just in the middle of something

twfPGATOUR©: Oh, Ric Clarson is here in our secure meeting operations center with me overlooking the bay. 

TWPrivacy: who?

twfPGATOUR©: I also wanted to congratulate you on Elin's pregnancy. It's wonderful that you'll be further platforming the Woods brand while finally conjoining with the PGA Tour's core values of family and charity.

twfPGATOUR©:  Tiger, you there?

TWPrivacy: yes tim. thanks on the pregnancy. elin says thanks too.

twfPGATOUR©: Is she there?

TWPrivacy: no, she's out skiing.

twfPGATOUR©: So our marketing people were wondering if you've decided how you are going about branding this?

TWPrivacy: what? having a kid?

twfPGATOUR©: Yes, how are you going to brand it. You know, how are you going name the child.

TWPrivacy: we haven't gotten that far tim.

twfPGATOUR©: Well we have a Vice Presidents here who specializes in name gentrification as well as all forms of cross platforming who I'm sure would be happy do a lot of post 5 o'clock brainstorming with your branding people, maybe even work up some metrics on how the various brands play out.

TWPrivacy: thanks tim, but we'll be okay.  is there something else?

twfPGATOUR©: Yes one last thing. What's the due date?

TWPrivacy: can't say

twfPGATOUR©: We're hearing July here, which of course is great because that will allow you to play in The PLAYERS.

TWPrivacy: yeah, i can't wait

twfPGATOUR©: I'm just wondering if you've thought about how much time you'll want to spend with the new baby in say, August and September when the PGA TOUR Playoffs begin?

TWPrivacy: probably a lot of time

TWPrivacy: tim, you there?

TWPrivacy: tim?

twfPGATOUR© signed off at 08:19:34 PM EST