I recently posted note on ad sales declines at the golf magazines but had failed to post on this fall's circulation numbers, as published in the various issues. Thankfully, Lorin Anderson has done so and noted the stunning number of free copies being mailed out by Golf Magazine. He also takes a look at Golf 20/20, 7 years into that grow the game initiative.
While Lorin attributes some of Golf's decline to the state of the game, I do think it's worth noting that it has undergone a major editorial shift since Jim Frank's departure. And I'm wondering why I pay for it when nearly 500,000 aren't!