From the homepage of pgatour.com:
The PGA TOUR enters an exciting new era this week at the Mercedes-Benz Championship as the season-long FedExCup points competition gets underway with Thursday's opening round. Adam Scott will hit the first tee shot at 3:30 p.m. ET, which can be seen live on GOLF CHANNEL.
The Golf Channel THE GOLF CHANNEL TGC Tgc GOLF CHANNEL.
What a difference. Those branding people are good.