Travelgolf's Chris Baldwin, talking to USGA Executive Committee members Irv Fish about the Lexus partnership:
"When we were looking at potential partners we were excruciatingly deliberate," Fish told me as waiters circled the room with smoked salmon and crab cake creations. "We passed on several opportunities that would have meant more money but didn’t fit as well. I’m confident that all the good we stand for will remain in place."
Fish is already envisioning a near nirvana future of feel-good Lexus ads.
"I can honestly see these partnerships lasting as long as we went without," Fish said. "We went 112 years without a sponsor. And I hope 112 years from now, American Express and Lexus will still be involved in a partnership with us."
There's always hope!
Say, just typing out loud here. Wouldn't you be more concerned that there be a USGA in 112 years?
It must be nice living inside that little USGA Executive Committee bubble where Blackberry's buzz and groupthink festers.