Thanks to reader Tom for this release. As always, your vote on the most ridiculous of the requisite lame quotes is welcomed:
LPGA announces technology enhancements for telecasts SkyCaddie to provide real-time GPS information
DAYTONA BEACH, Fla., Jan. 26, 2007- The Ladies Professional Golf Association (LPGA) and the Golf Channel have each partnered with SkyGolf, makers of the SkyCaddie® GPS rangefinder, to provide enhanced, real-time information to viewers during live LPGA tournament broadcasts. Analysts will be utilizing SkyCaddie® rangefinders to provide real-time information to viewers of LPGA telecasts on ESPN2 and the Golf Channel, beginning with the Golf Channel's broadcast of the SBS Open at Turtle Bay, Feb. 15-17.
Viewers will be given comprehensive information, including players’ driving distances and positioning, such as distances needed to clear or lay up in front of fairway hazards. The inclusion of this cutting-edge technology and production enhancement represents the first time advanced GPS technology will play such an integral role during LPGA golf broadcasts. The SkyCaddie® rangefinders use the same global positioning system used by the U.S. military, but in a highly portable handheld device about the size of a cell phone that can compute distances to any point on a golf course.
“We are very excited to be working with the LPGA and the Golf Channel to provide a unique perspective to viewers that will help showcase the remarkable talents of these highly skilled professional athletes,” said SkyGolf CEO Richard Edmonson. “These partnerships will help bring to life the amazing feats that occur each week on the LPGA Tour, such as crushing 275 yard drives and pinpoint approach shots.”
Even Bivens in her prime can't top that...crushing 275 yard drives?
“Our research has shown that our viewers are looking for more statistics and information about the great play on the LPGA Tour,” said LPGA Commissioner Carolyn F. Bivens. “We are pleased to team with SkyCaddie to bring enhanced information to our tournament broadcasts. SkyCaddie’s portability and easy-to-use technology will make broadcast implementation seamless, allowing our broadcast partners to clearly illustrate why LPGA players are some of the best athletes in the world.”
MBA Points for use of portability, seamless and partners, but best athletes in the world? Boring...
“The LPGA is extremely popular right now, featuring gifted players and intense competition each week,” said the Golf Channel’s Executive Vice President of Advertising Sales and New Media Gene Pizzolato. “We’re proud to be expanding our production capabilities of LPGA telecasts by incorporating the proven performance of the SkyCaddie into our broadcasts to bring exciting real-time information to our viewers like never before.”
I wonder if they'll plug the SkyCaddie numbers into WinZone in order to make it, well, work?