Posted by: Rachael McMillen | November 14, 2007 at 02:14 PMI'm inspired just reading this.
Annika, I have heard you mention your "brand." What exactly do you mean by "build your brand?"
Posted by: Matt | November 14, 2007 at 02:18 PM
Jerry, great question!
In order to have a genuine brand, you must consistently deliver a promise that is genuine and distinct in people's minds. I try to deliver the promise of "inspirational experiences" through all of my businesses. I hope that makes sense.
What we want to have is variety, gained by utilizing all the best natural features of the land, and alternating the holes of various lengths. The shape and nature of bunkers can be varied with immense advantage. How often do we see a delightful landscape spoilt by the creation of a number of symmetrical pots, or banks, or humps, made apparently at so much a dozen! And this landscape might have been improved and made still pleasing to the eye by planting judiciously off the course irregular clumps of whins, or broom, or rough grasses, or possibly small birch trees and Scotch firs. H.S. COLT