Posted by: Rachael McMillen | November 14, 2007 at 02:14 PMI'm inspired just reading this.
Annika, I have heard you mention your "brand." What exactly do you mean by "build your brand?"
Posted by: Matt | November 14, 2007 at 02:18 PM
Jerry, great question!
In order to have a genuine brand, you must consistently deliver a promise that is genuine and distinct in people's minds. I try to deliver the promise of "inspirational experiences" through all of my businesses. I hope that makes sense.
The ideal hole should provide an infinite variety of shots according to the varying positions of the tee, the situation of the flag, the direction and strength of the wind, etc... It should also at times give full advantage for the voluntary pull or slice, one of the most finished shots in golf, and one that few champions are able to carry out with any great degree of accuracy. ALISTER MACKENZIE