George O'Grady, executive director of the European Tour, who last November announced the most significant response to the world dominance of golf by the PGA Tour in the US. This is the $10m Dubai World Championship, the biggest purse in golf. Starting in Dubai in December 2009 it will be the culmination of what is currently known as the Order of Merit but from 2009 will be renamed the Race to Dubai. For revealing he is a Rolling Stones fan, Tim Finchem, Commissioner of the PGA Tour in the US, is a close runner-up to O'Grady.
He revealed that about three tours and a previous century ago, never too early for some!
Now, how does Finchem get an award when he's the mastermind of this excellent award:
Most overrated event of the year
Any world golf championship event.