From the good folks at Brenner-Zwikel:
CBS SPORTS’ FINAL-ROUND COVERAGE OF PGA TOUR’S “NISSAN OPEN” RATES WITH 31% INCREASE
CBS Sports’ final-round coverage of the PGA TOUR’s NISSAN OPEN with Phil Mickelson losing in a three-hole playoff to Charles Howell III on Sunday, Feb. 18 (3:19-7:27 PM, ET) scored an preliminary national household rating/share of 3.4/7 , up +31% from last year’s 2.6/5 (ABC).
CBS Sports’ final-round coverage peaked with a preliminary national rating/share of 5.4/10 between 7:00-7:27 PM, ET.
Sunday’s 3.4/7 is the highest rating for the final round of the Nissan Open since 2004’s 3.9/9 (ABC)..
(Nielsen releases the national rating and share for Saturday’s third-round coverage on Friday, Feb. 23)