"Stirring the embers of the fire"

John Hopkins writing about the USGA/R&A groove annoucement in the Times:
The proposal to re-emphasise skill over power is to be welcomed, but it will not silence critics of the modern game. They say that the game’s rule-makers are stirring the embers of the fire caused by the present problem — the distance the ball travels — when they should be putting out the fire itself.