I'm a bit behind on my reading, but yesterday's beach weather afforded the chance to finally power flip through the Golf Digest Hot List as a seal frollicked before me. I managed to weed through the Hot List spread in 7 seconds, but before I got to Belt and Gulag's must flip-through project, I did enjoy the laughs from Jaime Diaz's Golf Digest piece on the FedEx Cup.
First, here's a solid entry for the corporatespeak file...
The shortened schedule, says Sean McManus, president of CBS Sports and CBS News, "takes a fair amount of inventory out of the network marketplace, which is healthy for CBS and NBC.
Healthy for ABC too, apparently.
And this was nice from the Commissioner:
"When a smart person--whether it's a player, a sponsor, a television executive or a fan--sees what we've done," Finchem says, "they nod their head and say, ‘This makes sense.'"
Translation: only dumb people fail to get the FedEx Cup.
And less funny but quite astute was this from Larry Thiel, the International's director who was talking about the FedEx Cup overshadowing individual tournament sponsors.
Through just a few weeks, he's looking prophetic:
"The other thing is that when we sell a sponsor, that sponsor is to receive all the branding and all the positive reinforcement of being a part of the event," Thiel says. "I think that when it's all said and done, all we're ever going to hear about is the FedEx Cup. So I would be fearful if I were one of those three tournaments that my title sponsor would get lost in the shuffle."