...because another hour of the Honda isn't worth it?
This is an odd one, reported by Craig Dolch in the Palm Beach Post:
TV air times returned to three hours: A week after saying it would cuts its Thursday and Friday telecasts of Honda by an hour, Golf Channel officials announced Wednesday it has returned its air times to 3-6 p.m.
Last week, the network announced the air times had been changed to 4-6 p.m. in the first two rounds, without giving a reason. The Palm Beach Post reported the reason for the change was Golf Channel was trying to persuade American Honda to buy more advertising, but the car company balked.
A source Wednesday said the Golf Channel made its change after receiving a phone call from PGA Tour Commissioner Tim Finchem, who didn't want to lose two hours of golf coverage.