In golf construction art and utility meet; both are absolutely vital; one is utterly ruined without the other. GEORGE THOMAS

It’s back!

Twenty years later Tatra Press has kindly allowed me to bring back Grounds For Golf now that golf architecture is of more interest to the masses. A new Introduction looks at what’s driven the interest growth and two new chapters I had a blast adding (plus a few edits to keep things up-to-date).

The Amazon purchase page for the book arriving June 15, 2026.

Barnes and Noble

Bookshop.org (supporting independent stores and 10% off)

Available via Amazon (US): Golf Architecture For Normal People

Barnes And Noble (online and in stores)

Amazon Australia

Amazon UK

Bookshop.org option to support local independent bookstores.

March 20, 2007

Where's The Brand Equity?

March 20, 2007/ Geoff Shackelford

Doug Ferguson explains how Bay Hill and Memorial are spared the onslaught of FedEx Cup signage

Note that the PGA.com version of the AP notes column omits this anti-corporate, anti-brand equity story all together. Touching to see the PGA of America looking out for their good, good friends in Ponte Vedra.

Geoff Shackelford

Geoff Shackelford is a Senior Writer for Golfweek magazine, a weekly contributor to Golf Channel's Morning Drive, is co-host of The Ringer's ShackHouse is the author of eleven books.