Exactly as it was sent out...and, yes, the simple answer is, the LPGA has a sponsor for their program to teach players how to speak English.
KOLON signs as title sponsor of
KOLON-LPGA Cross-Cultural Professional Development Program
DAYTONA BEACH, Fla., April 11, 2007 – KOLON has been named the title sponsor of the Ladies Professional Golf Association’s (LPGA) professional development program that offers educational and cross-cultural communication training for all members and will now be called the KOLON-LPGA Cross-Cultural Professional Development Program.
“We are excited with our partnership with KOLON, which emphasizes the importance of communication among all individuals, regardless of where they call home,” said LPGA Commissioner Carolyn F. Bivens. “We successfully test-piloted the cross-cultural program in 2006, and we are eager to expand the program in 2007.”
KOLON has led the way in the development of golf in Korea since 1985, when the honorary chairman of KOLON Group, Dong Chan Lee, was appointed as the chairman of Korea Golf Association
“We are delighted to embark on this new partnership program with the LPGA. Our participation in this program is a tangible reflection of our enhanced contribution to golf,” said Hwan S. Jae, CEO and president of FnC KOLON. “We believe this program will assist not only Koreans, but all international players to learn the English language and acquire a better understanding and appreciation of the cultural diversity within the LPGA.”
The KOLON-LPGA Cross-Cultural Professional Development Program was designed to assist all LPGA members in developing core skills that will help them be successful as an LPGA professional. The LPGA showcases an international membership and a global business footprint that establishes the LPGA as the premier women’s professional golf organization in the world. It boasts a Tour membership exceeding 450, including 117 international players representing 26 countries, while the LPGA Teaching and Club Professionals includes nearly 1,200 golf professionals who are teachers, coaches, managers and entrepreneurs.
In 2006, Phase I of the program focused on the importance of effective English language communication skills including conversational, survival and golf “speak.” The program was successful in its inaugural season integrating onsite tutoring sessions into real-life situations, such as weekly pro-ams, media interviews, practice rounds, informal settings with other players and LPGA staff.
Moving forward, the KOLON-LPGA Cross-Cultural Professional Development Program will focus on building social and professional skills with an emphasis on bridging cultural differences; growing awareness of, and sensitivity to, cultural differences exemplified by differing values, assumptions, and communication styles. The program also emphasizes the skills espoused by the LPGA’s Five Points of Celebrity – Appearance, Relevance, Approachability, Joy/Passion, and Performance; as well as establishing the ability to respond to demands of global golf sport entertainment business.
Wouldn't most other leagues keep something like this a secret?
And an entire press release went by without mentioning the brand. The times they are a...