“Any implication that participants are drinking in excess or performing an activity that requires a level of alertness while drinking does not meet network standards,” said Leslie Anne Wade, a CBS Sports spokeswoman.It's a good thing network standards don't allow for shows about people getting killed!
The Daly ad has already run about 10 times on the Golf Channel, which last year ran his reality series, “The Daly Planet.” Dan Higgins, a spokesman, said that while the ad met network standards, “we’re sensitive to the issues at hand and are looking at other viable options to running the commercial,” like restricting its airing to later hours or running an edited version.
Hey, I know. Just air it during the Greg Goose 19th Hole since the set is stocked with booze. Then it won't look so bad!
Meanwhile, in Larry Stewart's LA Times piece, he quotes the Maxfli dude:
"We went into this with the idea that John Daly is fun, exciting and approachable," said Bob Maggiore, senior director of marketing for TaylorMade-Adidas of Carlsbad, Calif. "In hindsight, maybe we should have seen the risk. But we looked at John Daly as someone who lights up a room, not someone with a troubled past."
Well, at least he's honest.