Solid Masters Ratings

Up 1% despite Easter Sunday. Just what the committee needs...encouragement that people enjoyed that kind of golf... 


CBS Sports’ coverage of the 2007 Mastersâ on Easter Sunday, April 8, in which Zach Johnson won an improbable green jacket, earned an average overnight household rating/share of 9.1/21 in the metered markets.  This year’s final-round rating/share was up 1% from last year’s 9.0/19 when Phil Mickelson won his second Masters title.  It was also was up 25% from the last time the final round was played on Easter Sunday in 2004 (7.3/18), when Mickelson won his first green jacket and first career major title.

CBS Sports’ final-round coverage of the Masters peaked with a rating/share of 11.2/24 from 6:00-6:30 PM, ET.

This year’s final-round coverage of the Masters was higher rated than any of the other final rounds of golf’s majors in 2006: +82% higher than the 2006 British Open final round (5.0/14); +78% higher than the 2006 U.S. Open final round (5.1/12); and +26% higher than the 2006 PGA Championship final round (7.2/16).

CBS Sports’ coverage of the 2007 Masters on Saturday, April 7 earned an overnight metered market rating/share of 6.1/13, up 20% from last year’s Saturday third-round coverage which earned a  5.1/11.

This year’s 6.1/13 rating for third-round coverage of the Masters is the highest overnight metered market rating/share since a 6.2/14 in 2003.