For Immediate Release, Vol. 3,098

This sounds like a nice tradeout with equipment manufacturers doozy... 

May 15, 2007

The PGA TOUR Brings You the Science of Golf, Presented by IBM
2-Part CBS Special Shares How Modern Technology Has Impacted the Game of Golf

PONTE VEDRA BEACH, FL – A new two-part special, produced by PGA TOUR Productions in association with CBS Sports, will explore and explain the critical role science plays in the modern game of golf. Science of Golf, Presented by IBM will take you from the high-tech world of building equipment, to the unique teaching methods used by the game’s greatest teachers, to the importance of physical fitness during two one-hour programs.

Produced in High Definition, the Science of Golf, Presented by IBM will air Saturday, May 19th from 2-3 p.m. and on Sunday, May 27th from 2-3 p.m. on CBS. Part one of the series, Science of Golf – Power Game will put the full golf swing under the microscope. Utilizing computer animations as well as interviews from TOUR players, golf teachers and fitness instructors, you’ll see how the human body works in unison to complete the golf swing.

Eighty percent of the strokes golfers lose to par are determined by their play within 100 yards of the green. Unlike the power game, the short game has many more intricate components and variables which will cause golfers to fail. Part two of the series, Science of Golf – Short Game will delve into the force of the swing, impact of ball position and getting the ball to stop suddenly. How the body and mind work in unison to perform under pressure as well as the nuances which go into improving your short game will be examined.

“Shot exclusively in High Definition, the Science of Golf two-part series will show how the best players on the PGA TOUR utilize cutting edge technology to elevate their game to the highest level,” said Gil Kerr, Senior Vice President of Broadcasting, Programming & Production for the PGA TOUR. “This has never been done before.
And here's why...
“We went inside the laboratories of virtually every major golf equipment manufacturer,” Kerr continued. “We sat down with the best swing coaches in the game today – including Butch Harmon, Hank Haney, David Leadbetter, Jim McClean, Jim Flick and Dave Pelz – and we have combined this with the best of the PGA TOUR archives and never before seen super slow motion footage to capture how the best players in the game utilize science and technology on and off the course. Anyone who wants to understand how the science of the game can help you add power off the tee, attack the pin or improve your short game, will really enjoy these two specials on CBS.”

A video preview of Science of Golf, Presented by IBM is available at

Oh yeah, the PGA Tour will take a stand on equipment regulation!