Where's The Brand Consistency?

Or is it brand synergy?

I don't know about you, but I see major cross-pollination and brand contamination issues here...

For immediate release: Tuesday, June 5, 2007

THE PLAYERS Community Senior Center grand opening set for June 8

(Ponte Vedra Beach, FL) -- THE PLAYERS Championship and St. Johns County are proud to announce the grand opening of THE PLAYERS Community Senior Center in Ponte Vedra Beach on Friday, June 8. THE PLAYERS committed $300,000 to help construct a new 10,000 square foot facility located off County Road 210 and Landrum Lane in Palm Valley.

Shouldn't that be THE PLAYERS Community CHAMPION Center? Or Champions? That way they make the uh, successfully aged, feel compelled to watch? (Oh, sorry, the successful aging concept isn't mine. Read on...)

Less than 10 minutes from TPC Sawgrass, the new center will serve seniors and the entire community of St. Johns County. “Thanks to the SJCCOA, THE PLAYERS, the Board of County Commissioners and the County Recreation and Parks Department this is truly just the beginning of a dynamic, responsive and successful partnership,” said Cathy Brown, Executive Director for the St. Johns County Council on Aging.

THE PLAYERS Community Senior Center is equipped with an art room, library, computer lab, exercise room, restaurant-sized kitchen, wrap around veranda and a meeting area with space for 100 people for community gatherings and events.

“Seniors are a vital component of Florida’s rich heritage,” said Governor Charlie Crist.
“THE PLAYERS Community Senior Center is a great example of a public-private partnership that reinforces our state’s commitment to creating and expanding opportunities for Florida’s seniors to live active and enriched lives.”

“Many of the volunteers who donate their time to THE PLAYERS Championship are seniors,” said Brian Goin, executive director of THE PLAYERS. “Their efforts and support of the tournament allow us to improve the quality of life for them and the entire St. Johns County community.”

Ah now the picture becomes complete. This is where tomorrow's THE PLAYERS marshalls will be reared!

The Center will offer educational classes, physical fitness, intellectual stimulation, socialization and entertainment.

“THE PLAYERS Community Senior Center is the end result of our combined dreams and visions and would not have been possible without a true understanding of what "successful aging" can and should mean in a society so accustomed to focusing on youth,” said Brown. “To have this level of participation and commitment from both THE PLAYERS organization and from the Board of County Commissioners is truly extraordinary.”