"Talking about myself as a brand comes naturally now"

Nick Greenslade in The Observer files a lengthy profile of Nick Faldo (complete with sidebar listing his ex-wives), and focuses on his, gulp, rebranding.

'Talking about myself as a brand comes naturally now,' he says after he has driven me round the circuit at the Brooklands car museum in Surrey, where he is promoting his relationship with Maybach, the luxury-car manufacturer. 'But I had to create the right team first, and that's where Ian came in.' He is talking about Ian Forsyth, his manager. In 2002, Faldo broke with his long-time agent John Simpson. This was used by Faldo's many disparagers as further proof of his inability to maintain relationships.