...not up showing last year!
From Sports Business Daily:
NBC earned a 3.3/7 overnight Nielsen rating for the final round the the Tour Championship, the final leg of the inaugural Playoffs for the FedEx Cup, from 1:30-6:00pm yesterday, up 200.0% from a 1.1/2 overnight rating for the Tour Championship in '06, which aired in early November on ABC from 1:00-5:00pm. Tiger Woods won yesterday's event to clinch the FedEx Cup title. Woods did not play in last year's Tour Championship. Saturday's third-round coverage earned a 2.8/7 overnight from 2:00-6:00pm, up 86.7% from a 1.5/3 overnight on ABC last year from 3:30-7:00pm. During the same weekend last year, ESPN aired coverage of the 84 Lumber Classic, and overnights were not available.
And who said there were no benefits to them skipping the 2006 finale?