Golfweek's Adam Schupak looks at the adjustable club movement and writes:
Yet other equipment company executives liken the USGA’s action to opening Pandora’s box. They argue the USGA simply relaxed an existing rule on adjustability (moveable weights, for example, previously were allowed) which won’t appreciably affect the way the game is played.The story also includes a video worth watching, including comments from Dick Rugge.
Critics say the USGA, after clamping down on technological advances and proposing a roll back on grooves, is trying to placate equipment makers with its version of Innovation 2.0 – a metaphorical invitation for new design ideas that is suspiciously light on true innovation.
“This is the USGA’s strategy for how it can be perceived as allowing innovation into the game,” says John K. Solheim, Ping’s vice president of research and development.
Furthermore, industry critics say the USGA didn’t think through the long-term ramifications its decision might have on the business of selling clubs.
Though it is difficult to imagine off-the-rack clubs disappearing completely, adjustability at least opens the door to such a possibility. That prospect, no matter how unlikely, radically could alter the practices of clubmakers, component suppliers and retailers. Which has everyone scrambling for a crystal ball, hoping to capitalize on the situation – or at the very least protect their vested interests.