"How concerned is Camp Ponte Vedra about America’s financial crisis?"

Jeff Rude offers this in a Golfweek.com column:

• How concerned is Camp Ponte Vedra about America’s financial crisis? Well, the PGA Tour is fortunate that virtually all of its title sponsors are signed through 2010 and the vast majority through 2012, said PGA Tour executive vice president Ty Votaw.
Timing is everything. So the Tour is not putting on a sad face.
“When the deepest advertising recession since the Great Depression hit in 2001-02, we renewed 21 title sponsors and signed 18 new ones in a 20-month period,” Votaw said. “We’ll come through the trouble this time because we offer fundamental value–brand building, business-to-business opportunity, positive image, charity, international growth.”

Is fundamental value different than say, value? (I'm just trying to learn!).

Also in the column his this item, which I ran by a tax attorney who chuckled and said it was definitely not accurate (others are welcome to chime in...):

• A PGA Tour player, low-ranking at that, told me that if Barack Obama is elected president, he’ll have to pay 56 percent in income taxes. And you wonder why Tour players are close to 100 percent Republican?