Larry Dorman reports that the new Phil Mickelson ad campaign for Crowne Plaza aspires to deliver something last year's roundtable discussions managed to avoid: laughs.
Generating the lines for the laughs was the star, Phil Mickelson, whose sometimes barbed, often self-deprecating sense of humor has been confined to the relative privacy of PGA Tour locker rooms, pro-am pairings and interview rooms. His audience will grow considerably now that Crowne Plaza, which last April started a series of amusing, golf-themed ads, is shooting a new batch starring Mickelson for release this April.
Depending on what survives the editing room, these promise to be funnier than last year’s six 30-second and three 15-second spots of unscripted banter from golf celebrities, moderated by Feherty.
Love the quote from Phil:
“I like doing this,” Mickelson said. “The gist of the humor is self-deprecating, which I like. It gives me a chance to laugh at myself in different settings. And I get to work with Feherty, who is really hilarious. Honestly, I’d rather be out playing tournament golf, but this is a different and challenging part of the game that every top player has to deal with.”
Ah the burdens of being on top...filming cutesy ads.