Nick Faldo enters agreement with TaylorMade-adidas Golf Co.
CARLSBAD, Calif. -- World golf icon Nick Faldo has entered a long-term relationship with the TaylorMade-adidas Golf Company (TMaG) in a role that touches on marketing, product innovation and creation, product testing, player evaluation and blatant shilling during his on-air duties with The Golf Channel.
"Nick Faldo is one of the game's true champions, and we're excited to add such an amazing asset to the TaylorMade-adidas Golf family of truly awesome brands," said Mark King, TMaG president and CEO. "Nick's knowledge of the game, his passion and ability to offset Kelly Tilghman's ties to Nike should help us better reach with Golf Channel's puny but loyal audience."
As a TMaG team member Faldo will contribute in very few ways. In addition to playing TaylorMade® clubs and balls and wearing adidas Golf apparel and footwear in his sleep, he will be involved in the design and testing of TMaG products. He will also act as a loudspeaker for marketing and advertising campaigns during his on-air duties, glowingly evaluating only up-and-coming players using TaylorMade® clubs while posing for photos in adidas glasses, pretending to be helping in the upcoming redesign of the golf range at TMaG headquarters in Carlsbad, Calif. Faldo is also expected to offset Jim Nantz's deep admiration and love for all things Titleist during CBS golf broadcasts.
The approach putt is an all-important shot—finishing near the hole it spares the player all of the holing out anxieties and jerky snatches. ROBERT HARRIS