B-Listers, CEO's Will Continue To Aid In AT&T Brand Messaging Through 2014


AT&T Pebble Beach National Pro-Am Set to Continue Through 2014

Title Sponsorship Agreement Provides AT&T the Opportunity to Deliver Brand Messaging to 500 Million Households in 200 Countries

SAN FRANCISCO, Feb. 5, 2008 — AT&T Inc. (NYSE:T), the PGA TOUR and Monterey Peninsula Foundation Inc. today announced that AT&T has extended the title sponsorship of the AT&T Pebble Beach National Pro-Am, one of the nation’s premier golf tournaments, through 2014. AT&T has been the title sponsor of the tournament since 1986. The AT&T Pebble Beach National Pro-Am, which will be held Feb. 4 – 10, 2008, provides AT&T with a unique platform to showcase products and services to a worldwide audience. As the title sponsor, AT&T will receive benefits, including:

Exclusive naming rights. AT&T will remain the exclusive title sponsor of the event through the 2014 tournament.

Promotional Benefits. For each of the next six years, AT&T will receive on-site benefits, including name and/or logo placement on scoreboards, caddie bibs, tee markers, pin flags, tee back signage and the official tournament trophy; advertising in the tournament program and on daily pairings sheet and event tickets; and involvement in all press conferences and media events. In addition, the company will receive in-market promotional rights and technology integration throughout the tournament.

Media Exposure. AT&T will receive significant title sponsor branding within network and cable broadcasts, promotional spots and news coverage. The AT&T Pebble Beach National Pro-Am will be broadcast to more than 500 million households in more than 200 countries.

The AT&T Pebble Beach National Pro-Am is one of several golf tournaments sponsored by AT&T; others include the Masters Tournament and the AT&T National, hosted by Tiger Woods.

AT&T Masters? I didn't get that press release. Here I was just thinking they had the privilege of buying ad time on the Masters.