The only course that will remain difficult under all conditions will be one that is designed and kept for golf of a stereotyped, monotonous character, and this makes a most uninteresting proposition. BOBBY JONES

Available via Amazon (US): Golf Architecture For Normal People

Barnes And Noble (online and in stores)

Amazon Australia

Bookshop.org option to support local independent bookstores.

Reviews:

"Golf Architecture for Normal People . . . should be required reading for those who are not ashamed to admit they know little about the subject, and for those who think they do . . . . Golf course architecture geeks have trouble slimming their thoughts down to bite-sized chunks, but Shackelford has achieved a remarkable success here." —Independent (Ireland)

"From the relative newcomer who’s slowly getting hooked to those that have played the game for most of their lives and think they know a thing or two, Golf Architecture for Normal People provides a solid and sober perspective that will help everyone recognize why some golf courses are worth playing more than once while a single trip around others is all you’re ever likely to want or need." —Links Magazine.

“It’s a wonderful book. An easy read that arrives just in time for your summer reading list. If you’ve never thought about how an appreciation for course design could heighten your enjoyment of the game, you must check this out.”—The Peterborough Examiner

"As in his prior publications, in his newest book Shackelford shows a deep appreciation for what can be done to create a golf course that appeals to the broadest possible golfing audience…Shackelford’s prose is succinct, often witty, and accessible."—Cape Gazette

"Author, blogger and golf architecture expert Geoff Shackelford, who helped Gil Hanse design Rustic Canyon and restore 2023 U.S. Open host Los Angeles Country Club, taps into his passion by creating a guide that helps every golfer understand the nuances of course design. Published by Tatra Press, the 164-page hardcover book is a must-read for every golfer to better understand the game they love." —Golf Pass

"Shackelford provides an informative picture [and]...sprinkles in history lessons about those who planted the game's architectural roots, defines common terms and helps you hone your eyes when it comes to identifying some of the tricks of the trade."—FORE Magazine

"This new book does a great job demystifying golf course design ideas for average players, but can also be a beneficial read fro PGA Professionals and other golf course employees to get a better understanding of their home courses." —PGA Magazine

“Shackelford will guide the reader to an enriching understanding of design. Consider it a primer on the fascinating subject of course architecture. If you don’t know what a template hole is, or a Biarritz, or a Redan, or a Punchbowl, you will be gently educated, and perhaps enjoy playing a course with any of these holes that much more. There’s a lot here, packed into 160 pages.” LORNE RUBENSTEIN, ScoreGolf

February 05, 2008

B-Listers, CEO's Will Continue To Aid In AT&T Brand Messaging Through 2014

February 05, 2008/ Geoff Shackelford

...

AT&T Pebble Beach National Pro-Am Set to Continue Through 2014

Title Sponsorship Agreement Provides AT&T the Opportunity to Deliver Brand Messaging to 500 Million Households in 200 Countries

SAN FRANCISCO, Feb. 5, 2008 — AT&T Inc. (NYSE:T), the PGA TOUR and Monterey Peninsula Foundation Inc. today announced that AT&T has extended the title sponsorship of the AT&T Pebble Beach National Pro-Am, one of the nation’s premier golf tournaments, through 2014. AT&T has been the title sponsor of the tournament since 1986. The AT&T Pebble Beach National Pro-Am, which will be held Feb. 4 – 10, 2008, provides AT&T with a unique platform to showcase products and services to a worldwide audience. As the title sponsor, AT&T will receive benefits, including:

Exclusive naming rights. AT&T will remain the exclusive title sponsor of the event through the 2014 tournament.

Promotional Benefits. For each of the next six years, AT&T will receive on-site benefits, including name and/or logo placement on scoreboards, caddie bibs, tee markers, pin flags, tee back signage and the official tournament trophy; advertising in the tournament program and on daily pairings sheet and event tickets; and involvement in all press conferences and media events. In addition, the company will receive in-market promotional rights and technology integration throughout the tournament.

Media Exposure. AT&T will receive significant title sponsor branding within network and cable broadcasts, promotional spots and news coverage. The AT&T Pebble Beach National Pro-Am will be broadcast to more than 500 million households in more than 200 countries.
The AT&T Pebble Beach National Pro-Am is one of several golf tournaments sponsored by AT&T; others include the Masters Tournament and the AT&T National, hosted by Tiger Woods.

AT&T Masters? I didn't get that press release. Here I was just thinking they had the privilege of buying ad time on the Masters.

Geoff Shackelford

Geoff Shackelford is a Senior Writer for Golfweek magazine, a weekly contributor to Golf Channel's Morning Drive, is co-host of The Ringer's ShackHouse is the author of eleven books.

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Thanks to @collin_morikawa for capping off a great week in style with the lowest final 36 holes in major history, and to the @pga and @pgatour for putting on a safe, well orchestrated week in tough circumstances. Nice of @stephencurry30 to stop by fo

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