It's great to see the PGA Tour trying to tap a younger audience since they typically resist such pandering (see Ty, I listen!).
Yet the gang in Ponte Vedra couldn't resist opening themselves up to the privacy-violating social network du jour, Facebook. And you can just see the kids swooning with an opening page self-explanation like this:
The mission of the PGA TOUR is to expand domestically and internationally to substantially increase player financial benefits while maintaining its commitment to the integrity of the game. In addition to providing competitive opportunities for its membership, PGA TOUR events also generate revenue for charitable causes in their communities.
That ought to have the friend requests coming in drives.
But you have to love the discreet use of Tiger's image on their homepage: