Reader Rod spotted this beauty of a press release from the Asian Tour.
The Asian Tour, widely regarded as the world’s fastest growing golf tour, has signed an exclusive corporate partnership with TIME and FORTUNE, allowing both parties to leverage their brand identity through various media channels and platforms that both parties have to offer.
Under this newly-inked deal announced today, the Asian Tour will be able to further enhance its profile and visibility in Asia through advertising opportunities in TIME and FORTUNE magazines, which are both part of Time Inc., the world’s leading magazine publisher.
As part of this strategic partnership, TIME and FORTUNE will now be able to maximise the on-site branding, distribution channels and pro-am playing opportunities that the Asian Tour has to offer at their events.
Wow, you buy some ads and they get some pro-am tee times. I guess that's not very sexy sounding.