How Has Tiger Helped Everyday Golf?

There seems to be great consternation that Tiger's problems will have a negative impact on the game and the business of golf.

A few of you are making sure to remind us that the game will go on no matter what happens to Tiger.

Yet outside of delivering a coolness factor that has encouraged more kids to play and a greater awareness of the sport (no minor contributions), how has Tiger impacted the everyday game? And how much of a setback will the last month's saga have on the everyday game?