"We had a great time; it was a great group of guys."

Dave Shedloski quotes Tiger Woods about his recent clinic to cheer up sponsoring CEO's, as first reported by Steve Elling earlier this week.

With sponsors under fire from the political class in Washington and the global economy still roiling, Finchem asked Woods if he would consider hosting an outing comprised of influential private sector leaders whose companies underwrite Tour events. Woods delivered on Monday when a dozen CEOs, all of companies that are on board as tournament sponsors for 2010, joined him for breakfast and a clinic at his home course, Isleworth Country Club in nearby Windermere.

"We're in a time when we need to do whatever we can to help the Tour," Woods told GolfDigest.com Thursday after shooting a 2-under 68 in defense of his title at the Arnold Palmer Invitational. "The commissioner asked me if I would be willing to do that, and I said, 'Sure.' You know, it was good for everybody.

"We had a great time; it was a great group of guys."

Interesting we're not divulging names of CEO's present to protect the innocent. But doesn't this clinic really just confirm that for all of value stream talk about demos, the marketplace, b-to-b facetime, global platform exposure and everything else Commissioner Finchem cites, the decision to sponsor still just comes down to a happy and willing CEO?