And survey's report a record spike in DVR sales directly attributed to CBS's promo-cluttered, commercial-heavy, golf-light broadcast.
ESTMATED 35.7 MILLION WATCH ALL-OR-PART OF CBS SPORTS’ COVERAGE OF 2009 PGA CHAMPIONSHIP, UP 88%
An estimated 35.7 million viewers (Persons 2+) watched all-or-part of CBS Sports’ coverage of the 2009 PGA Championship, up +88% from last year, according to Nielsen Media Research. The Network’s coverage of the third and final rounds of this year’s PGA Championship on Saturday, Aug.15 and Sunday, Aug.16 was the most watched since 2002 when 40.8 million watched all-or-part of the PGA Championship. This year’s 35.7 million was up from last year’s 19.0 million, and up +12% from 31.8 million in 2007.
CBS Sports’ final-round coverage was seen in all-or-part by 29.0 million viewers, up +87% from last year’s 15.5 million, and up +14% from 25.5 million in 2007. This year’s 29.0 million viewers was the largest number of viewers to watch all-or-part of CBS Sports’ final-round coverage of the PGA Championship since 30.0 million in 2002.