"Just seven years ago, 11 Tour events were sponsored by automotive companies, or more than one in three Tour events with a title sponsor."

Adam Schupak on Hyundai looking like the new sponsor at Kapalua, noted this about car companies as PGA Tour sponsors...

If Hyundai finalizes a deal, it would become the third automaker to make the Tour a cornerstone of their marketing efforts, joining foreign-makers Honda and BMW. In its heyday, autos – arguably more than any other industry – supported golf. Just seven years ago, 11 Tour events were sponsored by automotive companies, or more than one in three Tour events with a title sponsor. That figure dropped to six in 2007 before plummeting to just two this season.