As Thanksgiving arrives, Doug Ferguson files a comprehensive recap of the events that followed Tiger's November 27th car accident and includes fresh comments from Team Tiger.
There was one interesting quote from agent Mark Steinberg, defending the PR debacle in the accident's aftermath.
Every expert in public relations and crisis management had a field day, blasting his management team for keeping him in hiding as rumors and innuendo filled the void. A year later, Steinberg isn't convinced it was mishandled.
"First of all, I don't think anyone has ever experienced this. There certainly was not a road map how to deal with this," he said. "We consulted with some people who deal with crisis management, and that was the consensus we got."
But there was more in play. What began with one mistress, maybe two, soon turned into many more. How many? Who knows? Even if some of the alleged mistresses were making it up, it's not as though the Woods' camp was in any position to deny it.
"You still had some of it true, some of it not true," Steinberg said. "Not everything had been revealed. So I'm not sure how he could come out before there was full resolution to everything. That's really the main reason."
How did Steinberg know then that "not everything" had been revealed when he supposedly knew nothing?
Steve Elling best sums up why the last week's PR campaign fell flat.
Woods' uncharacteristic appearance on the Internet, in national magazines and on cable TV chat shows last week brought his troubles bubbling back to the surface, and opinions raged as ever before. His mood on the ESPN show was variously described as subdued or humbled to completely insincere. In other words, the fan base remains acutely divided, and he just drop-kicked the hornet's nest again.
It was all pointless. Like his 6-under run over the closing six holes at the Aussie Masters earlier this month, it was too little, too late. In fact, if his scandal aftermath hadn't been absolutely butchered by his management at IMG, the media barrage of last week is a path Woods should have taken 10 or 11 months ago. Where was all this humility in January when the damage needed to be controlled and contrition offered?
And if you are looking for a giggle, Jay Busbee digs up his original post on last year's National Enquirer story that started the long, national golfing nightmare. The comments are great fun.