Golf Channel: First Two Fall Events Up 235%

The Tiger-fueled ratings bump was not the surprise here. The improved audience for the Timberlake/Shriner's event in Las Vegas is the most interesting thing in this release:

Viewership Through Two Fall Series Events Up 235 Percent From Last Year Open Viewers Treated to Six-Hole Playoff and Tiger Woods Playing His First Fall Series Event; 165 Percent Increase Over 2010
Orlando, Fla. (Oct. 13, 2011) – Golf Channel continues its ratings momentum after the PGA TOUR Playoffs, garnering the best-ever start to the Fall Series and highlighted by record ratings at last week’s Open, the most-watched Fall Series event in history.
The Open on Golf Channel, which featured a first-ever appearance by Tiger Woods in a PGA TOUR Fall Series tournament and won by Bryce Molder in a six-hole playoff, drew 727,000 average viewers, up 165 percent over last year.  The tournament’s household rating (0.7) also makes it the highest-rated Fall Series event ever.  The last two hours of the playoff peaked at a 1.0 household rating.
The Justin Timberlake Shriners Hospitals for Children Open drew an average of 354,000 viewers, making it the second-most-watched Fall Series Tournament.  Through the first two events, average viewers are up 235 percent over last year and 89 percent over 2009, which previously had held the top spot.