The only course that will remain difficult under all conditions will be one that is designed and kept for golf of a stereotyped, monotonous character, and this makes a most uninteresting proposition. BOBBY JONES

Available via Amazon (US): Golf Architecture For Normal People

Barnes And Noble (online and in stores)

Amazon Australia

Bookshop.org option to support local independent bookstores.

Reviews:

"Golf Architecture for Normal People . . . should be required reading for those who are not ashamed to admit they know little about the subject, and for those who think they do . . . . Golf course architecture geeks have trouble slimming their thoughts down to bite-sized chunks, but Shackelford has achieved a remarkable success here." —Independent (Ireland)

"From the relative newcomer who’s slowly getting hooked to those that have played the game for most of their lives and think they know a thing or two, Golf Architecture for Normal People provides a solid and sober perspective that will help everyone recognize why some golf courses are worth playing more than once while a single trip around others is all you’re ever likely to want or need." —Links Magazine.

“It’s a wonderful book. An easy read that arrives just in time for your summer reading list. If you’ve never thought about how an appreciation for course design could heighten your enjoyment of the game, you must check this out.”—The Peterborough Examiner

"As in his prior publications, in his newest book Shackelford shows a deep appreciation for what can be done to create a golf course that appeals to the broadest possible golfing audience…Shackelford’s prose is succinct, often witty, and accessible."—Cape Gazette

"Author, blogger and golf architecture expert Geoff Shackelford, who helped Gil Hanse design Rustic Canyon and restore 2023 U.S. Open host Los Angeles Country Club, taps into his passion by creating a guide that helps every golfer understand the nuances of course design. Published by Tatra Press, the 164-page hardcover book is a must-read for every golfer to better understand the game they love." —Golf Pass

"Shackelford provides an informative picture [and]...sprinkles in history lessons about those who planted the game's architectural roots, defines common terms and helps you hone your eyes when it comes to identifying some of the tricks of the trade."—FORE Magazine

"This new book does a great job demystifying golf course design ideas for average players, but can also be a beneficial read fro PGA Professionals and other golf course employees to get a better understanding of their home courses." —PGA Magazine

“Shackelford will guide the reader to an enriching understanding of design. Consider it a primer on the fascinating subject of course architecture. If you don’t know what a template hole is, or a Biarritz, or a Redan, or a Punchbowl, you will be gently educated, and perhaps enjoy playing a course with any of these holes that much more. There’s a lot here, packed into 160 pages.” LORNE RUBENSTEIN, ScoreGolf

October 25, 2011

"Rolex hopes that Tiger, with his Thai mother, will be demographic catnip for the golf-obsessed Asian market."

October 25, 2011/ Geoff Shackelford

Slate's Seth Stevenson tries to better understand why Rolex would sign Tiger Woods and ends up profiling the company, revealing many interesting and surprising things about this $5 billion company.

Privately held since its formation in 1905, Rolex is a notoriously tight-lipped company. It doesn't release revenue figures, or explain leadership transitions. (It had a total of three CEOs from 1905 until 2008, when then-CEO Patrick Heiniger resigned under mysterious circumstances.) Even the corporate structure is a bit murky. Rolex founder Hans Wilsdorf died childless in 1960, leaving control of his company to a charitable foundation he'd established. The Hans Wilsdorf Foundation runs Rolex to this day. When I emailed a polite-but-elliptical media-relations woman to ask whether Rolex is essentially a nonprofit, and who the foundation’s major beneficiaries are, she responded with this sentence: "The principal focus of the foundation is to support a variety of philanthropic endeavors."

And regarding the Tiger signing, Stevenson concludes it all comes down to the Asian markets.

Instead, he argues, this move is in large part about Asia. That’s where the growth in luxury watches will come from in the future. Right now, Rolex’s nemesis Omega dominates China—Omega is the other “mass class,” entry-level luxury timepiece—simply because it’s better-established there. Rolex hopes that Tiger, with his Thai mother, will be demographic catnip for the golf-obsessed Asian market.

Geoff Shackelford

Geoff Shackelford is a Senior Writer for Golfweek magazine, a weekly contributor to Golf Channel's Morning Drive, is co-host of The Ringer's ShackHouse is the author of eleven books.

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