"Where have the nine-hole and super-twilight rates gone?"

Sean Martin asks a few questions of the golf course industry as we head into 2012. Namely, will we see more creativity and urgency to get golfers on the course?

Some of my local courses are getting creative. Not enough, though. More are beginning to embrace Twitter and Facebook. Kudos to them.

One morning, a local course sent an email saying their afternoon was light on tee times. They were offering discounted rates for anyone who wanted to play that afternoon. I thought it was a great idea. Golf, at least for me, has become more of a spontaneous activity. Unpredictable work and personal schedules, as well as the fact that playing golf has been pushed down our list of priorities, mean my friends and I no longer plan tee times 7-10 days in advance. I don’t think we’re alone in that regard.

Any nominations for creative facilities working to get golfers out to play?