Phil With His Driver On A Bike? Huh?

Linked with Derek Lawrenson's golf column this week is an uncredited photo of Phil Mickelson launching this week's Barclays Scottish Open for sponsor Barclays by sitting on one of those bikes you can rent in London. Anyone know what the point of this is, besides awkward and unsafe?

Because I gotta say, this is just wrong on too many levels. Unless of course there is a charitable link, in which case I say it's a wonderful image, highly appropriate and frankly, a moving gesture.