"As soon as I woke up and looked at the trophy I started laughing."

Very nice work by Helen Ross detailing "the day after" for PGA Championship winner Keegan Bradley.

Bradley seemed amazed, as well as personally gratified, by all the attention he has received. "Crazy stuff," he called it. The 25-year-old has gone from about 3,000 Twitter followers to 10 times as many, and he's had more than 1,000 friend requests on Facebook. He estimated he's gotten between 250-300 text messages, only about a third of which he's been able to read so far.

Phil Mickelson, Bradley's frequent practice round and toughen-up partner, said "some very nice things" in his text while Lefty's caddy Bones Mackay left a more traditional voice mail. The text Bradley received from his good buddy Chris Kirk "probably meant the most of anybody," he said, adding "It's amazing to have people so genuinely happy for you."