The only course that will remain difficult under all conditions will be one that is designed and kept for golf of a stereotyped, monotonous character, and this makes a most uninteresting proposition. BOBBY JONES

Available via Amazon (US): Golf Architecture For Normal People

Barnes And Noble (online and in stores)

Amazon Australia

Bookshop.org option to support local independent bookstores.

Reviews:

"Golf Architecture for Normal People . . . should be required reading for those who are not ashamed to admit they know little about the subject, and for those who think they do . . . . Golf course architecture geeks have trouble slimming their thoughts down to bite-sized chunks, but Shackelford has achieved a remarkable success here." —Independent (Ireland)

"From the relative newcomer who’s slowly getting hooked to those that have played the game for most of their lives and think they know a thing or two, Golf Architecture for Normal People provides a solid and sober perspective that will help everyone recognize why some golf courses are worth playing more than once while a single trip around others is all you’re ever likely to want or need." —Links Magazine.

“It’s a wonderful book. An easy read that arrives just in time for your summer reading list. If you’ve never thought about how an appreciation for course design could heighten your enjoyment of the game, you must check this out.”—The Peterborough Examiner

"As in his prior publications, in his newest book Shackelford shows a deep appreciation for what can be done to create a golf course that appeals to the broadest possible golfing audience…Shackelford’s prose is succinct, often witty, and accessible."—Cape Gazette

"Author, blogger and golf architecture expert Geoff Shackelford, who helped Gil Hanse design Rustic Canyon and restore 2023 U.S. Open host Los Angeles Country Club, taps into his passion by creating a guide that helps every golfer understand the nuances of course design. Published by Tatra Press, the 164-page hardcover book is a must-read for every golfer to better understand the game they love." —Golf Pass

"Shackelford provides an informative picture [and]...sprinkles in history lessons about those who planted the game's architectural roots, defines common terms and helps you hone your eyes when it comes to identifying some of the tricks of the trade."—FORE Magazine

"This new book does a great job demystifying golf course design ideas for average players, but can also be a beneficial read fro PGA Professionals and other golf course employees to get a better understanding of their home courses." —PGA Magazine

“Shackelford will guide the reader to an enriching understanding of design. Consider it a primer on the fascinating subject of course architecture. If you don’t know what a template hole is, or a Biarritz, or a Redan, or a Punchbowl, you will be gently educated, and perhaps enjoy playing a course with any of these holes that much more. There’s a lot here, packed into 160 pages.” LORNE RUBENSTEIN, ScoreGolf

October 31, 2012

Flashback: HSBC Dude Was For Appearance Fees Before He Was Against Them

October 31, 2012/ Geoff Shackelford

What's funny about HSBC's Giles Morgan lamenting Tiger and Rory's absence from his WGC event this week in China?

That Rory and Tiger committed (extremely) early to HSBC's January event in Abu Dhabi where they are undoubtedly receiving huge appearance fees? No.

That the Morgan has 13 of the top 20 in the world at the HSBC, and is unhappy, even though a field like that will make it one of the strongest fields of the year?

No, downright LOL funny: speaking on behalf of sponsors who are concerned about star players not teeing up every single week, Morgan apparently forgot that back in January he praised the very thing that is undermining his event this week.

Speaking to Bob Harig in his look at the role of appearance fees, Morgan was defensive about the notion of appearance fees "commercial arrangements" with some players:

"The commercial arrangements we have with some of the players is long seated,'' said Giles Morgan, group head of sponsorship for HSBC, which is in the second year of a five-year contract to sponsor this tournament. It also sponsors the WGC-HSBC Champions in China, as well as several other tournaments.

"Golf is a product and golf is a product particularly in new markets. And you have to ensure that the players are able to showcase what the sport is to the broader public. We are trying to take this sport to a new audience, which means that commercial arrangements are much more likely.''

Of course, such "commercial arrangements" are not allowed at a PGA Tour sanctioned event like the HSBC Champions.

Geoff Shackelford

Geoff Shackelford is a Senior Writer for Golfweek magazine, a weekly contributor to Golf Channel's Morning Drive, is co-host of The Ringer's ShackHouse is the author of eleven books.

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