"Woman Undercover"

Great stuff from Pete Finch with acting by LPGA Tour player Kim Hall playing different female characters at different courses to see the treatment women get at courses.

At each course we visited, Kim portrayed a different golfer. At two she pretended to be a beginner who could barely break 120. At one she was a mid-90s shooter. Twice she played her regular game--that is, like a professional. She also changed her looks, as you can see in the accompanying photos. For one round she was made up to look as frumpy and unattractive as possible. Another time she wore a tight skirt, lipstick and stylish golf shoes. And so on. (I was the same middle-age 11-handicapper everywhere we went. Story of my life.)

We make no claims this was a scientific experiment. We played only five courses, not 500. The variables were nearly infinite, from the types of courses to the time of day to the guys we were paired with. Yet it was a revealing experience.

I knew, going into this, that some guys would rather not play golf with women, but in Chicago I saw firsthand how brazen they can be about it. More than once, Kim and I encountered men who deliberately sped away from a woman to avoid playing golf with her.

This is their right, I suppose. But it's also rude. And shameful. Can we really wonder why golf is struggling to attract women when they get this kind of treatment?

Pete Finch talks about the story in this Golf Digest podcast interview with Sam Weinman. You can subscribe to Golf Digest podcasts here.

There is also this short video on the story: