'12 Northern Trust Ratings Up 83%!
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Most impressive here is that last year's final round had Fred Couples in contention, but clearly Phil Mickelson brings in a much bigger audience.
CBS SPORTS’ FINAL-ROUND COVERAGE OF NORTHERN TRUST OPEN SCORES HIGHEST VIEWER AVERAGE IN NINE YEARS
Final Round Rating Earns 83% Increase
CBS Sports’ final-round coverage of the PGA TOUR’s NORTHERN TRUST OPEN on Sunday, Feb. 19 (3:07-7:21 PM, ET), which saw Bill Haas outlast Phil Mickelson and Keegan Bradley on the second hole of a playoff, averaged 6.2 million viewers (Persons 2+), which is the highest viewer average for the tournament’s final round in nine years (2003; 6.5 million viewers).
In addition, CBS’s final-round coverage delivered the highest rating for the final round of the Northern Trust Open in nine years with a preliminary national household rating/share of 4.2/8, up 83% from last year’s 2.3/5 national household rating/share (4.6/10; Feb. 23, 2003).
Sunday’s final-round rating peaked at a 7.3/13 with 11.3 millions viewers (7:00-7:21 PM, ET).
CBS Sports four “West Coast Swing” PGA TOUR events in 2012 averaged a household rating/share of 2.6/5, up 24% from a 2.1/5 last year, and 3.8 million viewers, up 19% from last year’s 3.2 million viewers.
