The only course that will remain difficult under all conditions will be one that is designed and kept for golf of a stereotyped, monotonous character, and this makes a most uninteresting proposition. BOBBY JONES

Available via Amazon (US): Golf Architecture For Normal People

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Reviews:

"Golf Architecture for Normal People . . . should be required reading for those who are not ashamed to admit they know little about the subject, and for those who think they do . . . . Golf course architecture geeks have trouble slimming their thoughts down to bite-sized chunks, but Shackelford has achieved a remarkable success here." —Independent (Ireland)

"From the relative newcomer who’s slowly getting hooked to those that have played the game for most of their lives and think they know a thing or two, Golf Architecture for Normal People provides a solid and sober perspective that will help everyone recognize why some golf courses are worth playing more than once while a single trip around others is all you’re ever likely to want or need." —Links Magazine.

“It’s a wonderful book. An easy read that arrives just in time for your summer reading list. If you’ve never thought about how an appreciation for course design could heighten your enjoyment of the game, you must check this out.”—The Peterborough Examiner

"As in his prior publications, in his newest book Shackelford shows a deep appreciation for what can be done to create a golf course that appeals to the broadest possible golfing audience…Shackelford’s prose is succinct, often witty, and accessible."—Cape Gazette

"Author, blogger and golf architecture expert Geoff Shackelford, who helped Gil Hanse design Rustic Canyon and restore 2023 U.S. Open host Los Angeles Country Club, taps into his passion by creating a guide that helps every golfer understand the nuances of course design. Published by Tatra Press, the 164-page hardcover book is a must-read for every golfer to better understand the game they love." —Golf Pass

"Shackelford provides an informative picture [and]...sprinkles in history lessons about those who planted the game's architectural roots, defines common terms and helps you hone your eyes when it comes to identifying some of the tricks of the trade."—FORE Magazine

"This new book does a great job demystifying golf course design ideas for average players, but can also be a beneficial read fro PGA Professionals and other golf course employees to get a better understanding of their home courses." —PGA Magazine

“Shackelford will guide the reader to an enriching understanding of design. Consider it a primer on the fascinating subject of course architecture. If you don’t know what a template hole is, or a Biarritz, or a Redan, or a Punchbowl, you will be gently educated, and perhaps enjoy playing a course with any of these holes that much more. There’s a lot here, packed into 160 pages.” LORNE RUBENSTEIN, ScoreGolf

March 28, 2012

Bloomberg: ANGC Faces A "Quandary"

March 28, 2012/ Geoff Shackelford

With IBM promoting Ginni Rometty to CEO after Sam Palmisano's retirement, Bloomberg's Beth Jinks and Michael Buteau suggest the club will once again face questions about its all-male membership since IBM CEO's have traditionally been members and the company is a tournament partner.

Rometty, who does play golf, though not frequently, inherited the sponsorship from predecessor Sam Palmisano. IBM is featured in the tournament’s TV commercials and runs its website, mobile-phone applications and media-center technology. Palmisano serves on Augusta’s technology tournament committee. He remains IBM’s chairman -- a role Rometty is likely also to assume upon his retirement.

Update on 2012-03-28 16:27 by Geoff

**Steve Elling is the first to weigh in:

Rometty reportedly plays golf, though not avidly, and would seemingly represent a seamless female addition to the Old Boys Network.

By adhering to one policy, it finally abolishes another. An easy out.

This one hits ANGC right where it matters most -- in the crotch and wallet. IBM is one of the tournament's three corporate sponsors and the company has a cabin on the grounds during Masters tournament week, Bloomberg noted. The company runs the Masters website, mobile-phone applications and media-center technology.

Geoff Shackelford

Geoff Shackelford is a Senior Writer for Golfweek magazine, a weekly contributor to Golf Channel's Morning Drive, is co-host of The Ringer's ShackHouse is the author of eleven books.

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