Final U.S. Open Ratings Analysis

Michael Hiestand notes this about NBC's final day 6.6. rating up against the NBA Finals.

The U.S. Open on NBC Sunday drew a 6.6 overnight. Predictably, that's up from last year's final-round coverage -- by 29% -- when the event's finish wasn't close and, more importantly, it didn't run in East Coast primetime.

But compared to two previous West Coast U.S. Opens that has similar primetime schedules -- in 2008 and 2010 -- NBC's Sunday coverage was down. It was down 22% from 2008 and 4% from 2010.