The Ryder Cup's first rules brouhaha prompted a beautiful call from the gallery as Graeme McDowell sought relief and Jim Furyk refused, as did the rules official.
Giving holes names, as they have always done in Scotland, infuses them with life and meaning. They should be kept short if possible. Carnoustie has good names like Cup, Gulley, Hill, Brown, Brae, Long, Short, Dyke, Meadow, Island, and Home. Such names are quick and brief and lie comfortably in the memory. Names like these also induce a feeling of community and mutual support in your club.