Beermeister: “We tried to stack the deck in our favor by releasing the beer in areas where we don’t have to explain who Sam Snead was."

There is one minor issue with the new Slammin' Sam beer, created in part by former Golf Channel staffer Casey Bierer, and pointed out by The Pilot's Tom Embrey.

The line’s packaging and marketing will depict famous images of Snead from the 1950s and ’60s. Ironically, Snead was pretty much a teetotaler, especially when he was on the circuit playing.

“We tried to stack the deck in our favor by releasing the beer in areas where we don’t have to explain who Sam Snead was,” Bierer said.

Bierer said he hopes to expand the brand in the future to reach more than just golfers.

“Our inspiration was Sam Snead,” Bierer said, “So golf courses are a natural target, but this is not just for golf courses, it’s not a novelty product. It’s something we think everyone will enjoy.”

Slammin' Sam is available at Pinehurst Resort along with 31 other beers.