Go to the 6:35 mark to see Golf Channel yeller Michael Breed make Jay Leno's Tonight Show monologue in a segment called "It Looks Dirty But It's Not." (Okay, the big reveal is below the video...I couldn't help it.)
Giving holes names, as they have always done in Scotland, infuses them with life and meaning. They should be kept short if possible. Carnoustie has good names like Cup, Gulley, Hill, Brown, Brae, Long, Short, Dyke, Meadow, Island, and Home. Such names are quick and brief and lie comfortably in the memory. Names like these also induce a feeling of community and mutual support in your club.