NBC: Waste Management Ratings Up

Always interesting to see the contrast in ratings when NBC takes over a CBS event in a Super Bowl year for CBS, especially now that NBC has the whole Golf Channel synergy thing going.

For Immediate Release, or at least, until the final numbers are in Tuesday.

Golf Channel’s lead-in coverage of Round 3 (1-3 pm ET) received a 0.8 household rating, which was up 56% versus 2012.
NBC’s third-round coverage (3-6 pm ET) received a 2.1 household rating, up 31% vs. ’12 (the tournament aired on CBS in 2012; 3rd round rating was a 1.6).  The 2.1 rating on NBC was the best overnight delivery for the third round of the Phoenix Open since Feb 4, 2006 (CBS; 3:15-6P; 2.4).
Golf Channel Round 3 Spotlight Coverage (3-5 pm ET) received a 0.4 household rating, which was 30% higher versus Golf Channel’s third round Spotlight Coverage of the 2012 Honda Classic with Tiger & Rory (March 3, 2012; 3-6 pm).  Since we didn’t do Spotlight at the Waste Management last year, there is no year-over-year comparison available.
Also, some notes regarding Round 2 coverage:
Preliminary ratings… (final ratings will be available on Tuesday):
· Waste Management Phoenix Open Round 2 on Golf Channel (1.30 household rating, 1,359,000 average viewers) is 77 percent higher than 2012.
Featured Phil Mickelson after he just missed shooting 59 on Thursday.
· This was the highest-rated/most-watched Phoenix early round in cable history (1995-2013).
· Round 2 was up 94% versus Round 1.
· Highest-rated/Most-watched Early Round WITHOUT TIGER in field on Golf Channel (2007-2013).