Some of you know golf has been a tad slow to embrace The YouTube. The most glaring example is in Augusta, where clips of Bubba Watson and Louis Oosthuizen's epic shots from last year's Masters remain unfindable except in really bad bootleg form (here and here). Not surprisingly, the number of views are shockingly small.
So here's a follow up for the stakeholders, proud enforcers of rightsholders television contracts, who might still have doubts about YouTube and its ability to generate interest in the game, attention for players, and impressions for sponsors.
At Bay Hill last week we saw some amazing moments and a few of them went viral or semi viral. These aren't Gangham numbers, but you have to start somewhere. And I'm guessing Mastercard enjoyed having their brand noticed by over 3 million or so pairs of eyes. Just a guess.